The promotion of Italian excellence abroad.

The example of the cooperation between the Apulian “fresher companies” and Moldova

The importance of projects on internationalization and international economic cooperation aimed at promoting the entrepreneurial realities of central and southern Italy is increasing, with a range of targeted actions, aimed at consolidating the position and image of products of excellence and Italian know-how abroad. Thanks to the creation of institutional consortia, linked to the international structures and to the points of the foreign Chambers of Commerce, the number of fresher  companies that had never exported or had done so on an occasional basis increases, and they begin to have the opportunity to be represented in the most important international markets. Over the last year, an excellent work has been done by the Point of the Italy-Moldova Chamber of Commerce of Barletta, whose contact is the entrepreneur Luigi Caruso. An open economy, an association agreement with the European Union since 2014 and a free trade regime that provides access to the market to over 800 million consumers, are some of the opportunities in the country located between the Russian and European markets . The resulting advantage is evident for Italian entrepreneurs who go there, being able to have free access to the Eastern European market. The greatest opportunities are in the agricultural and agro-industrial sector, perspectives of cooperation on which we want to focus. The territory of the Republic of Moldova is mostly flat and this conformation makes it an optimal place for agricultural production. Furthermore, the proximity to the Black Sea generates a fertile area for the cultivation of wheat, corn, oats, tobacco, sugar beets, soybeans and barley, sunflowers, hazelnuts, apples and fruit. The young Republic is known throughout the world for its wine production, boasting the largest cellars in the world, as many as 120 kilometers underground that guarantee a perfect microclimate. These wineries are visited every year by thousands of tourists. The country exports over 400 million bottles a year and among the prized labels is the “Negru de Purcari”, which has always been drunk by the Court of England. It is a high quality dry red wine. The prestigious Purcari estate, which is 129 kilometers from the capital Chisinau, produces wine, aged three years in oak barrels, in very limited lots. The World Wine Agency has recorded that the wine sector accounts for more than 20% of the country’s GDP. Encouraging collaboration between historic Italian and Moldovan producers, combining tradition and technology, knowledge and modernity, can only benefit the companies of both countries, spreading a cultural, social and food and wine heritage useful for strengthening diplomatic and economic relations. Combining the passion, preparation and Italian entrepreneurship with the wine culture in Moldova can only generate a quality product and the ability to develop business in an optimal way. The prospects for economic cooperation between Italy and Moldova are innumerable and varied, as we have seen. The economic, diplomatic and social intersection between the two countries can really generate many good prospects. Certainly an example to follow.

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